Employer brand is the term used to describe an employers reputation as a place to work, and their employee value proposition.
Employer branding is the process of creating, maintaining, and marketing a company's Employer Brand.
Employee value proposition (EVP) is often referenced with the term employer brand as it is the set of offerings provided by a company to existing and future employees in return for their skills, capabilities, and experiences.
The Importance of Employer Brand
A candidate's journey to employment is complex. Much like customer journey’s, candidates seek to learn about a company's social, economic, and environmental stances prior to making large commitments.
Organizations that make an investment into their employer brand can see reduced time to hire and cost per candidate as candidates who interact with accurate employer branding self select in and out of the hiring process.
Employer Brand Statistics
72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring.
75% of job seekers consider an employer’s brand before even applying for a job.
69% of the Fortune 100 use .Jobs domain names for their employer brand career websites.
69% of SMBs plan to extend their employer brand through a website.